Released on: July 15, 2008, 3:09 am

Press Release Author: Heavensgame/www.heavensgame.com

Industry: Retail

Press Release Summary:
A new Rugby Union store has been launched. Through the sale of its goods, the
heavensgame store offers exclusive apparel that will also benefit Rugby charities.


Press Release Body:

For a number of years, Heavensgame.com has been a leading outlet for Rugby news
across the globe. The site\'s ethos has been to give equal coverage to Rugby in the
lower profile countries as it does for the higher profile Rugby playing nations -
such as England or New Zealand. As site owner Jeremy Beynon explains,
\"www.heavensgame.com was founded on the principle of equality and beneficence. From
the start we traded advertising space for free rugby gear to be sent to less
fortunate people. When we opened this online store, the natural progression for us
as a company was to offer a piece of the sales profits to a Rugby charity. We have
chosen www.friendsofrwandanrugby.org as our initial recipient\".

Katherine Brennan, editor of www.heavensgame.com noted \"Through our apparel, we will
quickly line up the two sides of the business. Our next batch of exclusive clothing
will focus around the traditions of some of the lesser known unions\". Brennan added
\"We are also proud to point out that we stock a fair trade Rugby ball, which is the
equal of any ball on the market. We now hope to expand to promoting replica jerseys
from some developing countries as we hope this will provide these clubs with an
added income stream\".

Whilst the online store is a new venture for the Rugby news specialists, it has a
clear path ahead and will only stand to serve the Rugby community well for years to
come.








Web Site: http://www.heavensgame.com

Contact Details: www.heavensgame.com
Rugby Union Excellence
Skype: heavensgame.com
Mobile: 61 (0)408 170872